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Collectia acquires Norwegian debt collection company Equity Gruppen AS - Inkasso Blog
Sebastian S.
01/11/2021

Newsletter: Collectia is growing, again. Acquires Norwegian debt collection company.

Back in March, we were pleased to announce that we had acquired Kredinor in Denmark as part of our expansion strategy. We experience this joy again, as we can now welcome another strong player to the Collectia family. This time we strengthen our position in the Norwegian market, where we have acquired the well-established debt collection company, Equity Gruppen AS. In recent years, the company has proven to be a fast-growing company with a focus on digitization and good IT integrations to various accounting programs - an approach that Collectia generally possesses, as we also see the clear link between invoice sending and the subsequent follow-up.

As previously communicated, Collectia Group already owns the Norwegian debt collection company Crone AS, which is why the two Norwegian companies will merge under Collectia Norge AS. The merger will enable Collectia to establish itself as an even more solid and stronger player in the Norwegian market, where we already serve many clients.

"We see the acquisition of Equity Group as a huge opportunity for all parties. The synergy effect of this makes it possible to take a larger share of the Norwegian and Nordic market - while at the same time safeguarding the values that underpin the two companies", says Otto Havneraas, CEO of Crone AS.

A perfect match

The two Norwegian companies complement each other in several ways. With their different client segments, together they will complement each other and cover a larger share of the market in different industries. They will also benefit from each other's strengths, including new technological solutions, solid sales teams and established cooperation across the Nordic borders. Benth Walmestad, CEO of Equity Gruppen AS, explains that the new ownership will be positive for both existing customers, partners and employees.

"We will provide the same services with the same people, but with an expanded product range, now also across the Nordic region. Through the Collectia system, we will continue to be very competitive - and not least be even better equipped for the changes and technological challenges of the future," says Walmestad.

What does it mean for you?

If you do not currently use our Norwegian department for the recovery of Norwegian claims, the acquisition has no impact. However, if you have Norwegian cases, you will experience better service in the form of optimized solutions in the future.

Christian la Cour Valentin, CEO of Collectia Group, adds: "Equity Gruppen is a very attractive partner for Collectia to expand and diversify our Norwegian presence. We are delighted to welcome Equity Gruppen to the Collectia Group and believe that together we can deliver even better products and services across our markets".

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If you would like to hear more about the new acquisition or our many solutions, please contact us at salg@collectia.dk.

With kind regards,

Sebastian Storm,
Marketing Manager


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